Fashion Italia

The problem

A multi-brand retailer running three boutiques under official brand franchises. It controls neither the websites of the houses it carries nor their catalogues — and still has to be findable, in five languages, by customers searching for the brand rather than for the shop.

What we built

• A Shopify storefront in five languages, with a product feed per brand carried.
• Stock and orders synchronised with a sister store, so two windows never sell the same piece.
• Exact product copy — material, origin, cut — because an agent that reads an approximation quotes it as a fact.
• Structured data that says precisely what the page says: price, availability, delivery terms.
• robots.txt, llms.txt, and rendering that holds up without JavaScript.

What came of it

Orders attributed to ChatGPT as a traffic source — a channel that did not exist for this shop before the work.