Jennifer Shorto

The problem

A house of hand-made textiles and wallpapers whose catalogue fits no standard storefront: designs that branch into colourways, widths and substrates, trade prices that differ from retail, and interior designers who want a sample in hand before they order.

What we built

• A bespoke application rather than a theme, so the catalogue follows the logic of the product instead of the other way round.
• A room visualiser, to see a design at scale before committing to it.
• Trade pricing kept separate from retail, behind a trade-only access flow.
• An internal CMS so the studio team publishes without a developer.
• Headless commerce, which leaves the front end free to follow the art direction.