Marina Anouilh

The problem

A ready-to-wear maison that sells mostly in store, with an online shop that knew nothing about real stock. Mountain addresses, and an international clientele that buys in person then reorders from a distance.

What we built

• A Shopify storefront drawn on the maison's own editorial direction, not on a bought theme.
• Runway-grade product pages — here the photograph carries the sale.
• In-store point of sale connected to the online shop: one stock, two channels.
• Multi-currency, with EU and US shipping.
• A robots.txt that names AI crawlers one by one, structured data that says exactly what the pages say, and origin of manufacture readable both as text and as structured data.